The Abri displays are a nationwide network spread throughout the Netherlands, they are situated strategically next to the entrance of roadside restaurants and with petrol stations on your way to the shop. It's 650 displays make the Abri's the Netherlands biggest On the Go network.

All petrol stations are equipped with a well catered shop that is visited by a large audience, consisting of more than just people stopping for gas. A recent development is the shift in functionality from a local petrol station to a neighborhood shop focused on the future. The number of visitors are increasing due to the extended utilities such as a carwash or mini supermarket but also non food functions; electronic retail, post office or pick-up point.
Even for highway petrol stations the Shopping Mission is changing. The National Petrol Survey show that a similar trend is occurring here: only 62% of the visitors have as their primary reason stopping for gas. 21% stops to pick up something to eat or drink in the shop.

Roadside restaurants are often combined with success formulas like McDonald's, Starbucks, Burger King or Domino's Pizza. These high traffic locations are very popular especially among business people. The majority of visitors to a roadside restaurant come for a business meeting or conference. Van der Valk Hotels and Restaurants are the largest caterer of meetings, seminars and conferences for the business sector in the Netherlands.
 

Formats

 
Poster Digital
Abri - A00 Portrait:
118,5 x 175 cm (wxh) 1080 x 1920 pixels (wxh) 
Abri - A00 Shell  
117,8 x 175 cm (wxh)  

 
 
Campagne duration week
Spot length 10 sec., only Full Motion
 


Current location list available on demand
 


Petrol stations

    

 
Roadside restaurants

  

 

For more information;

Please call 020 - 545 10 40 or send us an email if you want to make an appointment with one of our account managers or require a current location list.