Thanks to it's large size and strategic location these panels are extremely well suited to reach your target audience.
 

Visitor profile


Roadside restaurants - sex

male
61%
female
39%

Roadside restaurants - age

< 35 years
33%
35 t/m 44 years
16%
> 44 years
51%

Makro - social class

A
26%
B1
32%
B2
17%
C
22%
D
3%

  • BillBoards are included in the Buitenreclame Onderzoek (BRO)
  • Perfect visibility because of its large size and strategic location
  • All locations are open 7 days a week making it possible to reach your audience every day of the week
  • Ideal for B2B advertising
  • Net reach Business Makro package - 335.000 people per 2 week campagne period
  • Makro BillBoards give you the opportunity to advertise big at Point of Sale moments before a purchase
  • Every day more than 150.000 people visit a roadside restaurant. Visit frequency is 1,5 times per two weeks
  • Within the business segment Van der Valk is the largest supplier. Average spend here is twice as high compared to other roadside restaurants
  • Net reach Consumer package - 1.170.000 people per 2 week campagne period
  • BillBoards Consumer package are strategically placed throughout residential areas and popular shopping areas in Rotterdam, Utrecht and several South-Holland municipalities
Source: Het Buitenreclame Onderzoek (BRO)

 

For more information;

Please call 020 - 545 10 40 or send us an email if you want to make an appointment with one of our account managers in the Netherlands or require a current location list.

For Belgium DOAA +32475-82 32 86 or send an email.